AC Milan, one of the world’s most storied football clubs, and PUMA Golf, a prominent name in golf apparel and equipment, have joined forces to launch a sport-style capsule collection that seamlessly blends the club’s iconic Rossoneri elegance with contemporary golf fashion. The unveiling of this capsule marks an intriguing fusion between the passion of football and the precision of golf, two sports that rarely intersect but share a mutual respect for style, performance, and heritage.
The newly launched collection is more than just apparel; it is a statement piece for fans and players who appreciate refined design and the prestige that comes with wearing the red and black stripes far beyond the football pitch. This collaboration builds on the longstanding partnership between AC Milan and PUMA, which has already seen them produce innovative football kits, training gear, and lifestyle apparel that resonate with millions of supporters around the globe. With this step into golf, the Rossoneri brand extends its influence to the fairways, appealing to a demographic that values both sport and sophistication.
At the heart of the capsule is a series of versatile pieces designed to transition seamlessly from the golf course to everyday casual wear. The collection includes polos, performance trousers, outerwear, caps, and golf gloves, each piece meticulously crafted with high-performance fabrics and subtle nods to AC Milan’s historic identity. Signature elements such as the club crest, the red-and-black color scheme, and subtle striping details pay homage to San Siro while ensuring the designs remain tasteful and understated — an approach that respects golf’s traditional dress codes while injecting a dash of Italian flair.
The launch event, held at the iconic San Siro Stadium before moving to an exclusive golf resort on the outskirts of Milan, showcased the collection in a way that highlighted both brands’ commitment to innovation and style. Club legends, current players, and celebrity golf enthusiasts were present, underscoring how AC Milan’s allure transcends football. The synergy between Milan’s urban cool and PUMA Golf’s technical expertise is evident in every stitch of the capsule.
PUMA Golf, known for pushing boundaries with its bold yet functional designs, brings its performance-driven materials to the collaboration. Moisture-wicking fabrics, four-way stretch, and ergonomic cuts ensure that the collection isn’t just stylish but also practical for golfers who demand freedom of movement and comfort through 18 holes and beyond. For PUMA, this partnership reinforces its position at the crossroads of sport and lifestyle, where the golf course becomes yet another runway for self-expression.
AC Milan’s Chief Revenue Officer, Casper Stylsvig, spoke enthusiastically about the collaboration: “This collection symbolizes AC Milan’s global mindset and our desire to connect with fans in every sphere of their lives, not just on match days. Golf represents precision, class, and a sense of community — values that align perfectly with our own. Partnering with PUMA Golf allows us to bring our Rossoneri elegance to an entirely new sporting arena.”
The collection also aligns with a broader trend in sports merchandising, where clubs are increasingly looking beyond traditional fanwear to create lifestyle products that reflect the everyday interests of their supporters. Football clubs are global brands with loyal followers who want to showcase their passion in diverse settings — whether at work, social events, or, in this case, on the golf course. The AC Milan x PUMA Golf capsule taps into this lifestyle crossover, offering supporters a subtle yet powerful way to carry their club pride into new spaces.
Social media reactions to the unveiling have been overwhelmingly positive, with fans praising the sleek look and practicality of the designs. Many see it as a fresh, modern approach that enhances the club’s image as not just a football powerhouse but a trendsetter in sport-inspired fashion. Limited edition releases and potential follow-ups are already rumored, sparking anticipation that this may be just the beginning of a larger push by AC Milan to explore collaborations beyond football.
For PUMA Golf, the partnership offers a unique opportunity to tap into AC Milan’s passionate fanbase, introducing golf apparel to a younger, more diverse audience who may not have previously considered stepping onto a course. It’s a clever play that could broaden golf’s appeal, especially in Italy where football reigns supreme.
As this capsule hits select PUMA stores, AC Milan’s official outlets, and online retailers, it will be interesting to see how fans and golf enthusiasts embrace the concept. If the early buzz is any indication, the fairways could soon be dotted with flashes of red and black — a testament to the enduring power of football culture and the ever-evolving world of sport-
fashion crossovers.
