The WNBA has taken a major step forward in its media presence, announcing a groundbreaking 11-year partnership with Versant that will significantly expand the league’s broadcast reach. Beginning with the 2026 season, USA Network will carry WNBA regular-season games in addition to select playoff matchups and portions of the WNBA Finals.
This long-term agreement signals a new era for the league, as the WNBA continues to grow its audience and bring women’s basketball to more households across the United States. The inclusion of USA Network, a channel with an established sports and entertainment base, ensures that more fans will have access to live coverage of the league’s biggest moments.
The timing of this deal reflects the WNBA’s rising profile, as the league has seen record-breaking attendance, increased merchandise sales, and surging television ratings in recent years. By partnering with Versant and USA Network, the WNBA positions itself to build on this momentum and solidify a strong broadcast presence for more than a decade.
For players and fans alike, this is not just a television contract—it’s a sign of recognition and investment in the growth of women’s professional basketball. Consistent national exposure is expected to elevate the league’s visibility, attract new sponsors, and inspire the next generation of athletes who dream of playing at the highest level.
With this agreement in place, the WNBA is sending a clear message: the league’s best days are ahead. By committing to long-term stability in media rights, it is setting the stage for even greater growth, deeper fan engagement, and an exciting future that will unfold on one of the country’s most established cable networks.
