In a landmark move blending the worlds of digital finance and professional golf, leading digital assets platform Nexo has announced a strategic partnership with the DP World Tour, unveiling the inaugural Nexo Golf Championship to be held at the prestigious Trump International Golf Club.
This collaboration marks a significant expansion for both Nexo and the DP World Tour, as it aims to tap into new audiences and reshape the fan experience by bringing innovative blockchain solutions to one of golf’s premier circuits.
A Major Sponsorship Play
Nexo, known for its cryptocurrency-backed financial services, is no stranger to ambitious partnerships, but this venture into elite golf represents its boldest sports sponsorship yet. By securing naming rights to the new event, Nexo cements its status as a key player in bridging traditional sports with the fast-evolving digital asset economy.
The tournament, officially titled the Nexo Golf Championship, is slated to debut next season and will be staged at Trump International Golf Club, a venue renowned for its challenging course and high-profile clientele. The event is expected to attract a strong field of DP World Tour professionals and global attention due to the high stakes and unique partnership.
Expanding Golf’s Digital Footprint
For the DP World Tour, the tie-up with Nexo is a clear signal of its commitment to innovation and diversification of revenue streams. Tour executives have suggested that the partnership will go beyond mere branding. Fans can expect immersive digital activations, exclusive NFT drops, and even blockchain-based ticketing solutions — all designed to engage a younger, tech-savvy audience and provide new ways for sponsors to interact with golf fans.
Speaking on the announcement, DP World Tour CEO Keith Pelley said, “We’re thrilled to welcome Nexo to the DP World Tour family. This partnership demonstrates our ambition to stay at the forefront of innovation, and the Nexo Golf Championship will set new standards for how digital finance and elite golf can come together to create a unique experience for fans and players alike.”
A Controversial Venue
While the announcement has been met with excitement in many quarters, the choice of venue has also raised eyebrows. Trump International Golf Club, part of the portfolio of former U.S. President Donald Trump, is no stranger to controversy in the golf world. Nevertheless, the course itself is widely regarded as one of the finest in its region and has previously hosted major international events.
Some critics argue that partnering with a Trump-branded course could politicize what is meant to be a celebration of sport and innovation. However, both Nexo and the DP World Tour have stated that the focus remains squarely on the quality of the venue and the championship’s potential to set new standards for the game.
Crypto Meets the Clubhouse
For Nexo, the partnership represents an ideal platform to educate new audiences about digital finance. Sources close to the company suggest that the event could feature crypto payment options for ticketing, merchandise, and even hospitality packages. Furthermore, golf fans may be offered special promotions or incentives to use Nexo’s services, effectively turning the tournament into a real-world showcase of blockchain technology in action.
Antoni Trenchev, Co-founder and Managing Partner at Nexo, commented, “Golf is a sport of tradition and precision — values that align perfectly with our mission to bring trusted and innovative financial tools to the world of digital assets. By partnering with the DP World Tour and hosting this event at Trump International, we are sending a clear message: crypto is here to stay, and it belongs at the heart of global sporting culture.”
What’s Next?
The Nexo Golf Championship is expected to take place in early 2026, with dates and the prize purse to be confirmed in the coming months. Tour insiders hint that the purse could rival some of the biggest on the DP World Tour calendar, ensuring top-tier players are in the mix.
As the DP World Tour continues to expand its global reach and embrace new technologies, the Nexo partnership could be a blueprint for how sports and the digital economy can evolve together. For golf fans and crypto enthusiasts alike, all eyes will now turn to Trump International to see if this bold experiment pays
off on — and off — the fairways.
